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Melina Herrera Merlo

I’m Product
Designer

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Years
Experience
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Product Designer and Creative Professional, specialized in Branding and Digital Experiences.

Product & UX/UI Design

Designing end-to-end digital experiences, from research and wireframes
to polished interfaces and interactive prototypes.

Web Design

Creating modern, responsive websites that combine visual impact
with intuitive navigation and usability.

Branding & Visual Identity

Building and evolving brand identities that connect with their audience
through strong visuals and consistent storytelling.

Creative & Photography

Enhancing projects with original photography and creative visuals
to bring brands and products to life.

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Experience

2017 – Present
UX/UI Designer & Graphic Designer,
Two Sides Design

- Designing websites, UX/UI for apps and digital platforms.
- Branding and visual identity for entrepreneurs and small businesses.
- Social media content creation and community management.

2022 – Present
Senior UX/UI Designer,
Accusys Technology

- Product design for fintech and banking solutions.
- UX research, wireframing, and prototyping digital products.
- Collaboration with developers and stakeholders for end-to-end delivery.

2018 – 2020
Prepress Graphic Designer,
ADG Impresores

- Prepared files for offset and digital printing, ensuring accuracy and quality.
- Worked on brochures, packaging, and corporate print materials.
- Collaborated with the production team to meet deadlines and standards.

Combining creativity and strategy to design meaningful digital experiences.

These are the skills and tools that shape my work and bring ideas to life.

UX Research
User interviews, personas, and user journey mapping to guide design decisions.
Wireframing & Prototyping
Creating low and high-fidelity prototypes in Figma
Design Systems
Building scalable design systems and component libraries for consistent products.
Adobe Creative Suite
Full proficiency in the entire Adobe suite.

How I work.

Every project is unique, but I follow a clear process
to achieve impactful results.

1 - Listen & Understand
I analyze your needs, your brand, and your users to design the best solution.
2 - Design & Plan
I transform ideas into visual concepts and functional digital experiences.
3 - Execute & Support
Desarrollo el proyecto completo y te guío en la implementación final.
* Video inauguration “Best Design” in Italy.
Watch video
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Testimonials

Day shall form years which rule made first, make a our night life herb midst isn't fish give lights land morning lesser. Said cattle. Green us fish rule third dry his for. Created signs under.

Zoe Tremsal Grünewald
Tremsal Grünewald

Day shall form years which rule made first, make a our night life herb midst isn't fish give lights land morning lesser. Said cattle. Green us fish rule third dry his for. Created signs under.

Sergio Campos
Lucime Indumentaria

Day shall form years which rule made first, make a our night life herb midst isn't fish give lights land morning lesser. Said cattle. Green us fish rule third dry his for. Created signs under.

Chanelle Reed
Woody Nature
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Contacto

Si tenés un proyecto en mente o querés colaborar, escribime.
Me encantaría conocer tu idea y ver cómo puedo ayudarte.

Email:
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Transformemos tus ideas en experiencias únicas!